Strategies
Gadgets
Timeline
User Research, Branding,
Prototyping, Photography,
Videography, Sewing
User Research, Branding,
Prototyping, Photography,
Videography, Sewing
Jan - April 2024
Figma, Illustrator,
Premiere Pro, Lasercutter
After Effects, Photoshop,
Sewing Machine
Figma, Illustrator,
Premiere Pro,
Lasercutter,
After Effects,
Photoshop,
Sewing Machine
User Research, Branding,
Prototyping, Photography,
Videography, Sewing
Jan - April 2024
Figma, Illustrator,
Premiere Pro, Lasercutter
After Effects, Photoshop,
Sewing Machine
A timeless piece for the modern working woman.
A timeless piece for the modern working woman.
The Nori Bag is a modular purse that can transition from a work bag to a going out bag. This bag is meant for the young woman who needs functionality but doesn't want to compromise her style.
This design ties in the trends of slow fashion, quiet luxury and hardware galore.
The Nori Bag is a modular purse that can transition from a work bag to a bag for a night out. This bag is meant for the young
woman who needs functionality but doesn't want to compromise her style.
This design ties in the trends of slow fashion, quiet luxury and hardware galore.
DISCOVERY RESEARCH
DISCOVERY RESEARCH
of women are willing to go out of
their way to splurge on an item.
of women are willing to go out of
their way to splurge on an item.
consumers have made “significant
changes to their lifestyles” to
lessen environmental impact.
consumers have made “significant changes to their lifestyles” to lessen environmental impact.
consumers have made “significant
changes to their lifestyles” to
lessen environmental impact.
compound annual growth rate for
custom apparel/accessories.
compound annual growth rate for custom apparel/accessories.
compound annual growth rate for
custom apparel/accessories.
TRENDS
TRENDS
TRENDS
Function vs Price
Function vs Price
Function vs Price
The Birkin, the Jackie, the Speedy, the Diana …. all these bags became
timeless because of the iconic women who wore them so I decided to
have Seogen create a functional, high quality, and affordable bag for my
own iconic women: The Modern Working Women.
The Birkin, the Jackie, the Speedy, the Diana …. all these bags became
timeless because of the iconic women who wore them so I decided to
have Seogen create a functional, high quality, and affordable bag for my
own iconic women: The Modern Working Women.
The Birkin, the Jackie, the Speedy, the Diana …. all these bag became
timeless because of the iconic women who wore them so I decided to have Seogen create a functional, high quality, and affordable bag for my own iconic women: The Modern Working Women.
So I needed to figure out what my iconic women would want from a bag to make it worth investing in.
So I needed to figure out what my iconic women would want from a bag to make it worth investing in.
So I needed to figure out what my iconic women would want from a bag to make it worth investing in.
Finding the market opportunity
Finding the market opportunity
When Sadie is going to hang with
friends or hit the town at night she
grabs her go to smaller handbag.
This holds her phone, camera,
wallet, keys and smaller knicknacks.
When Sadie is going to hang with friends or hit the town at night she grabs her go to smaller handbag.
This holds her phone, camera, wallet, keys and smaller knicknacks.
When Sadie is going to hang with
friends or hit the town at night she
grabs her go to smaller handbag.
This holds her phone, camera,
wallet, keys and smaller knicknacks.
Through interviews with 4 different creators and young woman and discovery research it was clear
there is an opportunity to make a highly functional bag that is affordable and won't make someone
have to compromise their personal style. Why not have a bag that can fulfill all 3 needs of Sadie?
Through interviews with 4 different creators and young woman and discovery research it was clear there is an opportunity to make a highly functional bag that is affordable and won't make someone have to compromise their personal style. Why not have a bag that can fulfill all 3 needs of Sadie?
Through interviews with 4 different creators and young woman and discovery research it was clear there is an opportunity to make a highly functional bag that is affordable and won't make someone have to compromise their personal style. Why not have a bag that can fulfill all 3 needs of Sadie?
Sadie’s day starts with her needing
a bag that can carry her bigger
electronics, food, and wallet to
get her through the day at work.
Sadie’s day starts with her needing a bag that can carry her bigger electronics, food, and wallet to
get her through the day at work.
Sadie’s day starts with her needing
a bag that can carry her bigger
electronics, food, and wallet to
get her through the day at work.
The Work Bag.
The Work Bag.
The Errands Bag.
The Errands Bag.
The Errands Bag.
The Grab Bag.
The Grab Bag.
The Grab Bag.
Following Sadie's Day
Following Sadie's Day
Wants and Needs
Wants and Needs
Wants and Needs
and her 3 bags
and her 3 bags
During her lunch break or after work,
Sadie goes and run errands like groceries,
shopping or personal activities. She
brings a bigger tote-style bag with her to
carry the essentials and carry things she
picks up on the way.
During her lunch break or after work, Sadie goes and run errands like groceries,
shopping or personal activities. She brings a bigger tote-style bag with her to carry the essentials and carry things she
picks up on the way.
During her lunch break or after work, Sadie goes and run errands like groceries, shopping or personal activities. She brings a bigger tote-style bag with her to carry the essentials and carry things she
picks up on the way.
SADIE
SADIE
Age: 25
Age: 25
As young woman making her way around the city, Sadie finds herself using at least 2 bags everyday, one for her work and one for getting drinks or running errands. She struggles to find a bag for work that fits her style and then a smaller handbag for going out this provides functionality so she doesn’t lose her stuff.
As young woman making her way around the city, Sadie finds herself using at least 2 bags everyday, one for her work and one for getting drinks or running errands. She struggles to find a bag for work that fits her style and then a smaller handbag for going out this provides functionality so she doesn’t lose her stuff.
“I’m literally always running around the city with my hands looking like claws.”
“I’ve always wanted an all in one!”
“I want to make my closet more circular”
GOALS
GOALS
GOALS
BIO
BIO
PAINS
PAINS
WORDS FROM SADIE
WORDS FROM SADIE
Find a purse she can invest in that is functional and timeless
Not have to worry about losing or breaking things in her bag
Have one bag she can bring with her from day to night
Find a purse she can invest in that is functional and timeless
Not have to worry about losing or breaking things in her bag
Have one bag she can bring with her from day to night
Many purses are either too seasonal or too basic, need personalization to last longer
Wants to be more conscious of purchases but hard to invest
Big bag is heavy and doesn’t look nice, small bag is not functional
Many purses are either too seasonal or too basic, need personalization to last longer
Wants to be more conscious of purchases but hard to invest
Big bag is heavy and doesn’t look nice, small bag is not functional
Many purses are either too seasonal or too basic, need personalization to last longer
Wants to be more conscious of purchases but hard to invest
Big bag is heavy and doesn’t look nice, small bag is not functional
Insta: richaroxi
the fundamental question became….
What makes a purse timeless?
Create the pattern to input into the lasercutter for precise leather cutting
Create the pattern to input into the lasercutter for precise leather cutting
Create the pattern to input into the lasercutter for precise leather cutting
Process for making the final nori bag
Process for making the final nori bag
Process for making the final nori bag
PROTOTYPING
Purse Pattern
Cut, Dye, Sew
Lasercutting and dying final leather
Physical Prototypes
Before cutting out the final pattern I used cotton based
fabric and faux leather to test the pattern and its
modularity as well as form.
Before cutting out the final pattern I used cotton based fabric and faux leather to test the pattern and its modularity as well as form.
Before cutting out the final pattern I used cotton based fabric and faux leather to test the pattern and its
modularity as well as form.
Sewing the bag together
Lastly, I could begin sewing the pattern together as well
as attaching the hardware. I made use of both an industrial
sewing machine and my personal sewing machine.
Lastly, I could begin sewing the pattern together as well as attaching the hardware. I made use of both an industrial
sewing machine and my personal sewing machine.
Lastly, I could begin sewing the pattern together as well as attaching the hardware. I made use of both an industrial sewing machine and my personal sewing machine.
The solution was to design a modular purse that can transition from a larger back to a small hand bag. It provides aesthetics that suit going out or going to work with simple vintage hardware and classic black leather fabric. The modularity allows freedom of user to customize according to their needs.
The solution was to design a modular purse that can transition from a larger back to a small hand bag. It provides aesthetics that suit going out or going to work with simple vintage hardware and classic black leather fabric. The modularity allows freedom of user to customize according to their needs.
The nori bag makes use of triangular shapes as the form - mimicing a nori roll that one can unwrap in a specific order to eat. Likewise the nori bag can be unraveled for specific uses.
The nori bag makes use of triangular shapes as the form - mimicing a nori roll that one can unwrap in a specific order to eat. Likewise the nori bag can be unraveled for specific uses.
Removable straps, why to get rid of part of purse to turn into smaller triangle purse
Use of harder leather to allow folding - turn into different smaller shape
I began the process of ideating designs for the modular purse as well as material exploration. I decided on black leather with texture to add a more vintage look.
I began the process of ideating designs for the modular purse as well as material exploration. I decided on black leather with texture to add a more vintage look.
Then I went to leather whole sale shop and purchased
vegtan leather which I could use to lasercut the final
pattern. Once all the pieces were lasercutted I hand dyed
each piece black.
Then I went to leather whole sale shop and purchased vegtan leather which I could use to lasercut the final pattern. Once all the pieces were lasercutted I hand dyed each piece black.
Then I went to leather whole sale shop and purchased vegtan leather which I could use to lasercut the final pattern. Once all the pieces were lasercutted I hand dyed each piece black.
And thus, the nori bag was completed and created.
And thus, the nori bag was
completed and created.
THE NORI BAG
The nori bag embodies sustainable luxury while catering to the dynamic lifestyle of the modern woman. Transcending the fleeting trends by offering a modular piece that effortlessly transitions from day to night.
The nori bag embodies sustainable luxury while catering to the dynamic lifestyle of the modern woman. Transcending the fleeting trends by offering a modular piece that effortlessly transitions from day to night.
The nori bag embodies sustainable luxury while catering to the dynamic lifestyle of the modern woman. Transcending the fleeting trends by offering a modular piece that effortlessly transitions from day to night.
The Noribag makes use of
zippers, detachable straps
and triangular shapes that
can be unzipped and folded
to create 3 different types of
bags depending on what
the user needs.
The Noribag makes use of
zippers, detachable straps
and triangular shapes that
can be unzipped and folded
to create 3 different types of
bags depending on what
the user needs.
FEATURES
The Noribag makes use of
zippers, detachable straps
and triangular shapes that
can be unzipped and folded
to create 3 different types of
bags depending on what
the user needs.
FEATURES
FEATURES
From work to running errands and then spending a night out with friends; the Nori Bag gives customizability to accommodate the needs of a working woman throughout the day.
From work to running errands and then spending a night out with friends; the Nori Bag gives customizability to accommodate the needs of a working woman throughout the day.
From work to running errands and then spending a night out with friends; the Nori Bag gives customizability to accommodate the needs of a working woman throughout the day.
3 IN 1
3 IN 1
Wallet, Key, ID....
Wallet, Key, ID....
Wallet, Key, ID....
Milk, eggs,
bread....
Milk, eggs,
bread....
Milk, eggs, bread....
Work, work, work....
Work, work, work....
Work, work, work....
When all together the nori bag is a spacious work bag that can accommodate electronics and essentials for work. It is sewn with a firm foam for protection of tech and durability.
When all together the nori bag is a spacious work bag that can accommodate electronics and essentials for work. It is sewn with a firm foam for protection of tech and durability.
When all together the nori bag is a spacious work bag that can accommodate electronics and essentials for work. It is sewn with a firm foam for protection of tech and durability.
For running errands or go out on the town, the Nori Bag can turn into a medium sized bag that features detachable pouched and a shorter strap, while still maintaining the two big pockets.
Style conscious, the nori bag can turn into small grab bag without compromising on aesthetics. It features detachable and interchangeable straps to adjust length, enhancing usability and convenience.
With the use of zippers the Nori Bag allows user versatile modularity transforming from a spacious work bag for electronics and
essentials to a chic hang bag for evening outings.
With the use of zippers the Nori Bag allows user versatile modularity transforming from a spacious work bag for electronics and
essentials to a chic hang bag for evening outings.
With the use of zippers the Nori Bag allows user versatile modularity transforming from a spacious work bag for electronics and
essentials to a chic hang bag for evening outings.
Your 3 in 1
Your 3 in 1
Nori Bag Booklet with extra photos
Nori Bag Booklet with extra photos
Fax, Copy,
Print…
Fax, Copy,
Print…
THE ADVERTISEMENT
THE
ADVERTISEMENT
THE
ADVERTISEMENT
As part of the project, I created a possible ad for the Nori Bag
telling the story of the modern working woman's day in the life.
As part of the project, I created a possible ad for the Nori Bag
telling the story of the modern working woman's day in the life.
As part of the project, I created a possible ad for the Nori Bag
telling the story of the modern working woman's day in the life.
Hi. Welcome to Eliza Seo's Portfolio
A concoction of designs and ideas carefully curated and
displayed through the use of Framer and Figma.
Look around. Get Inspired.
Discover who Elizabeth Seo is as a designer.
Other projects
