Strategies

Gadgets

Timeline

Strategies

Gadgets

Timeline

Strategies

Gadgets

Timeline

User Research, Sewing,
Prototyping,Photography,
Branding

Oct'23 - Jan'24

Figma, Illustrator,
Premiere Pro, Lasercutter
After Effects, Photoshop,
Sewing Machine

User Research,
Sewing, Prototyping,
Photography,
Branding

Oct'23 - Jan'24

Figma, Illustrator,
Premiere Pro,
Lasercutter, After
Effects, Photoshop,
Sewing Machine

User Research, Sewing,
Prototyping,Photography,
Branding

Oct'23 - Jan'24

Figma, Illustrator,
Premiere Pro, Lasercutter
After Effects, Photoshop,
Sewing Machine

As the first product for my personal SEOGEN brand, I was tasked to create 10 of anything and sell it. I decided to create a belt that comes with two different sized detachable pouches to carry everyday necessities. Each belt is hand sewn, dyed and crafted.

SEOGEN aims to create pieces that can elevate and ease someones life without having to compromise their personal style but rather give them a way to express themselves.


SEOGEN BELT

I wanted to create a piece that was unisex and functional but also go with the current trend of vintage chunky belts. This is where I came up with the idea of pouches on a belt but with two different sizes so that the customer can choose depending on their personal needs.


I wanted to create a piece that was unisex and functional but also go with the current trend of vintage chunky belts. This is where I came up with the idea of pouches on a belt but with two different sizes so that the customer can choose depending on their personal needs.


The Origin

The Origin

The Process

The Process

First, I had to develop the design of the pouch and learn the process of using leather.

Second, I visited a leather wholesale store to buy the most affordable veg-tan leather as well as the sewing, dying and hardware used.

Third, Develop the pattern on illustrator to lasercut the veg-tan for accurate and consistent pouches and belts. This took many round of ideation and slight alterations.

Fourth, I had to cut out the pattern for 10 belts and 20 pouches (10 per each size). Then dye and hand sew each one.

Fifth, check each one was consistent and cut out packaging for the belts.

Finally, sell them at make10 !

First, I had to develop the design of the pouch and learn the process of using leather.

Second, I visited a leather wholesale store to buy the most affordable veg-tan leather as well as the sewing, dying and hardware used.

Third, Develop the pattern on illustrator to lasercut the veg-tan for accurate and consistent pouches and belts. This took many round of ideation and slight alterations.

Fourth, I had to cut out the pattern for 10 belts and 20 pouches (10 per each size). Then dye and hand sew each one.

Fifth, check each one was consistent and cut out packaging for the belts.

Finally, sell them at make10 !

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To promote the product I directed, styled and edited photos/posters for the belt.

SEOGEN: The future

SEOGEN will continue to create designs that add delight to the users daily life. I have also created a Modular Purse under SEOGEN. I hope to continue to create one of a kind personal products.

SEOGEN:
The future

SEOGEN will continue to create designs that add delight to the users daily life. I have also created a Modular Purse under SEOGEN. I hope to continue to create one of a kind personal products.

SEOGEN: The future

SEOGEN will continue to create designs that add delight to the users daily life. I have also created a Modular Purse under SEOGEN. I hope to continue to create one of a kind personal products.

Hi. Welcome to Eliza Seo's Portfolio

A concoction of designs and ideas carefully curated and displayed through the use of Framer and Figma.

Look around. Get Inspired.
Discover who Elizabeth Seo is as a designer.

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