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User Research, Prototyping,
Interaction Design, Design
Systems, Information Arch,
Visual Design
User Research, Prototyping,
Interaction Design, Design
Systems, Information Arch,
Visual Design
January - May 2023
January - May 2023
Figma, Rhino,
Adobe Creative Suite,
Procreate
Figma, Rhino,
Adobe Creative Suite,
Procreate
Angele Chen
Sarah Shin
Angele Chen
Sarah Shin
THE PROJECT.
My group and I were tasked to design a pharmacy of the future.
We took a look into the current medical experience and how to increase
participation in clinical trials. We teamed up with Avallano Health Care
and focused on the the female experience in a pharmacy and restructuring
that experience for her.
My group and I were tasked to design a pharmacy of the future.
We took a look into the current medical experience and how to increase participation in clinical trials. We teamed up with Avallano Health Care and focused on the the female experience in a pharmacy and restructuring that experience for her.
My group and I were tasked to design a pharmacy of the future.
We took a look into the current medical experience and how to increase
participation in clinical trials. We teamed up with Avallano Health Care
and focused on the the female experience in a pharmacy and restructuring
that experience for her.
I worked with….
I worked with….
mill
%
%
%
women currently use
contraceptives in the
United States with a large
number of these purchased
at pharmacies.
women currently use
contraceptives in the
United States with a large number of these purchased at pharmacies.
of women used a pharmacy
at least once per month
of women used a pharmacy at least once per month
of women used a pharmacy
at least once per month
women had spoken to
pharmacy staff about
contraception
women had spoken to
pharmacy staff about
contraception
women had spoken to
pharmacy staff about
contraception
Women are a group that tends to not be prevalent in clinical trials compared to men. Especially those who are from
communities that can't offer them services to educate them about the trials and their health.
The choice of focusing on women was to find why women have more negative experiences in the pharmacy space, especially
those ages 14-30 and what women need to feel more safe.
PRELIMINARY RESEARCH
PRELIMINARY RESEARCH
Women and their experience
Women and their experience
OUR DEMOGRAPHIC
OUR DEMOGRAPHIC
KEY FINDINGS
USER INTERVIEWS
USER INTERVIEWS
“I felt [embarrassed] [confused] [judged] [scared] [uncomfortable] [ashamed]”
1
2
3
4
The current pharmacy space doesn’t give young women the opportunity to ask questions and concerns
regarding the drug or procedure they are given
The current pharmacy space doesn’t give young women the opportunity to ask questions and concerns regarding the drug or procedure they are given
Interviewees felt that privacy was lacking in the pharmacy space.
Someone who had guidance when they were going to the pharmacy had an overall better experience than those
who didn’t have anyone
Someone who had guidance when they were going to the pharmacy had an overall better experience than those who didn’t have anyone
Someone who had guidance when they were going to the pharmacy had an overall better experience than those who didn’t have anyone
5 women (18-22)
KEY TAKEAWAYS
KEY TAKEAWAYS
KEY TAKEAWAYS
Many of our interviewees felt that the Georgia Sex Ed System failed to properly
teach them about contraceptions and educate them on their own bodies.
So we did more research.
Many of our interviewees felt that the Georgia Sex Ed System failed to properly
teach them about contraceptions and educate them on their own bodies.
So we did more research.
Many of our interviewees felt that the Georgia Sex Ed System failed to properly teach them about contraceptions and educate them on their own bodies. So we did more research.
of Georgia secondary
schools taught students all
20 critical sexual health
education topics in a
required course
of Georgia secondary schools taught students all
20 critical sexual health education topics in a required course
of Georgia secondary schools taught students all 20 critical sexual health
education topics in a required course
of Georgia secondary schools
taught students about the
benefits of being sexually
abstinent in a required course
of Georgia secondary schools taught students about the benefits of being sexually abstinent in a required course
The curriculum is not required to be medically accurate.
The curriculum is not required to be medically accurate.
SEX ED IN GEORGIA
SEX ED IN GEORGIA
USER JOURNEY MAP
USER JOURNEY MAP
USER JOURNEY MAP
PERSONAS
PERSONAS
PERSONAS
An incomprehensive curriculum
An incomprehensive curriculum
Interviewees experience
Interviewees experience
Interviewees experience
Access to education
No access to education
No access to education
Our goal is to design a user experience that will alleviate discomfort and judgment that
is felt by women within the current pharmacy system.
By creating a space and its interactions centered around privacy, safety, community,
and education, we can encourage women to prioritize their health and become more
well-informed about their options.
Our goal is to design a user experience that will alleviate discomfort and judgment that is felt by women within the current pharmacy system.
By creating a space and its interactions centered around privacy, safety, community, and education, we can encourage women to prioritize their health and become more well-informed about their options.
Our goal is to design a user experience that will alleviate discomfort and judgment that
is felt by women within the current pharmacy system.
By creating a space and its interactions centered around privacy, safety, community,
and education, we can encourage women to prioritize their health and become more
well-informed about their options.
OUR MISSION
OUR MISSION
OUR MISSION
INITIAL CONCEPT
Building designed on the basis of prioritizing the users safety
and privacy. As well as providing opportunities for educating
women and building a sense of community.
Building designed on the basis of prioritizing the users safety and privacy. As well as providing opportunities for educating women and building a sense of community.
Building designed on the basis of prioritizing the users safety and privacy. As well as providing opportunities for educating
women and building a sense of community.
CAFE
Redesigning the waiting room
Discrection and Personal Contact
Discrection and Personal Contact
A Safe Space
COMMUNITY CENTER
PHARMACY
CLINIC
Privacy, Safety, Community and Education
in the building and its experience
Privacy, Safety, Community and Education in the building and its experience
Natural Health
BUILDING AND SPACES
BUILDING AND SPACES
Provide enough info on the appointment or prescription (Time, Promotion of clinical trials)
Photo or product use is buying to have a visual aid
Add character designs and consistent brand language
Create more consistency between the app on the phone and the tablets/kiosks.
Provide enough info on the appointment or prescription (Time, Promotion of clinical trials)
Photo or product use is buying to have a visual aid
Add character designs and consistent brand language
Create more consistency between the app on the phone and the tablets/kiosks.
The action of having to flip it open to see the room was just an unnecessary step (too complicated)
Getting rid of thumb indent - not purposeful enough
Implement a new discrete way to show the room # and that the doctor is ready.
PICKING UP A PRESCRIPTION
CHECKING INTO AN APPOINTMENT
ON APP
CHECKING INTO AN
APPOINTMENT ON APP
CHECKING INTO APPOINTMENT ON
KIOSK/TABLET
CHECKING INTO AN
APPOINTMENT ON KIOSK
/TABLET
BUZZER DESIGN
To increase privacy in the pharmacy we made
use of an app to allow users to discretely pick
up prescriptions or products and allow for a
more personalized experience
To increase privacy in the pharmacy we made use of an app to allow users to discretely pick up prescriptions or products and allow for a more personalized experience
To increase privacy in the pharmacy we made use of an app to allow users to discretely pick
up prescriptions or products and allow for a more personalized experience
For the clinic we utilized a similar checking in
process for privacy to be kept and allowing the
patient to enter the room on their own. When
the doctor is ready they would be notified and
can discretely enter the room provided to them.
For the clinic we utilized a similar checking in process for privacy to be kept and allowing the patient to enter the room on their own. When the doctor is ready they would be notified and can discretely enter the room provided to them.
For the clinic we utilized a similar checking in process for privacy to be kept and allowing the patient to enter the room on their own. When the doctor is ready they would be notified and can discretely enter the room provided to them.
For users without access to a mobile phone or
the app we used a kiosk check in system. Once
they are checked in it dispenses a buzzer that
notifies them once their prescription/doctor is
ready. For patients it provides a room number
so they know where to go.
If the customer checks in with a staff member,
a buzzer will be given to them by the staff.
For users without access to a mobile phone or the app we used a kiosk check in system. Once they are checked in it dispenses a buzzer that notifies them once their prescription/doctor is ready. For patients it provides a room number so they know where to go.
If the customer checks in with a staff member, a buzzer will be given to them by the staff.
For users without access to a mobile phone or the app we used a kiosk check in system. Once
they are checked in it dispenses a buzzer that notifies them once their prescription/doctor is
ready. For patients it provides a room number so they know where to go.
If the customer checks in with a staff member, a buzzer will be given to them by the staff.
USER FEEDBACK FOR APP/KIOSK/TABLET
USER FEEDBACK FOR BUZZER
USER FEEDBACK
FOR BUZZER
Create a safe and personalized experience
Create a safe and personalized experience
Create a safe and personalized experience
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
The initial design of the buzzer has a "open"
feature where one could flip the front to
reveal the room number for their appointment.
The goal was to give the users privacy and
discretion when going to an appointment
The initial design of the buzzer has a "open" feature where one could flip the front to reveal the room number for their appointment. The goal was to give the users privacy and discretion when going to an appointment
The initial design of the buzzer has a "open" feature where one could flip the front to reveal the room number for their appointment. The goal was to give the users privacy and discretion when going to an appointment
Pharmacy location
THE SITE
THE SITE
The proposed building is located in
the Washington Park area of Atlanta,
Georgia, that is near the Mercedes
Benz Stadium and State Farm Arena.
In the surrounding areas there are homes,
apartments, schools, and organizations
that promote health and dignity within
vulnerable communities.
The proposed building is located in
the Washington Park area of Atlanta,
Georgia, that is near the Mercedes
Benz Stadium and State Farm Arena.
In the surrounding areas there are homes,
apartments, schools, and organizations
that promote health and dignity within
vulnerable communities.
The proposed building is located in
the Washington Park area of Atlanta,
Georgia, that is near the Mercedes
Benz Stadium and State Farm Arena.
In the surrounding areas there are homes,
apartments, schools, and organizations
that promote health and dignity within
vulnerable communities.
Designing a friendlier experience
Designing a friendlier experience
Our pharmacy is founded on the principle of
making women feel more safe so we decided to
name it after Salus, the Roman Goddess, who
symbolizes safety and well-being.
Our pharmacy is founded on the principle of making women feel more safe so we decided to name it after Salus, the Roman Goddess, who symbolizes safety and well-being.
Our pharmacy is founded on the principle of making women feel more safe so we decided to name it after Salus, the Roman Goddess, who symbolizes safety and well-being.
ORIGIN OF SALUS HEALTH
BRANDING
BRANDING
BRANDING
FINAL SALUS BUILDING
FINAL SALUS
BUILDING
White
#FFFFFF
Pantone 356
#347743
Pantone 271
#E48936
Pantone 286
#C63A32
Pantone 1795
#9C92C2
Pantone 716
#0A3CA2
BRANDING
COLOR PALETTE
COLOR PALETTE
COLOR PALETTE
LOGO
LOGO
TYPOGRAPHY
To create a more inviting and friendly experience compared to other medical spaces we designed these characters.
They are used on the branded items to create a more delightful experience.
To create a more inviting and friendly experience compared to other medical spaces we designed these characters. They are used on the branded items to create a more delightful experience.
To create a more inviting and friendly experience compared to other medical spaces we designed these characters.
They are used on the branded items to create a more delightful experience.
CHARACTER DESIGN
CHARACTER DESIGN
THE FINAL SPACES
THE FINAL
SPACES
COMMUNITY SPACE
Natural Health
CAFE
Redesigning the Waiting Room
Coffee Cup Design
PHARMACY
Discretion and Personal Contact
Bag Design
The outdoor community space is located beneath
the clinic and it sheltered. It is designed to be able
to hold outdoor activities such as yoga, gardening,
and has a playground. The space is in the sun but is
sheltered by a curved wall to ensure privacy and safety.
The community space promotes the message that our
pharmacy isn't just a place for medical health, but a
place for overall well-being.
The outdoor community space is located beneath the clinic and it sheltered. It is designed to be able
to hold outdoor activities such as yoga, gardening, and has a playground. The space is in the sun but is sheltered by a curved wall to ensure privacy and safety.
The community space promotes the message that our pharmacy isn't just a place for medical health, but a place for overall well-being.
The cafe is designed to be an option as a “waiting
room” and also space for women to talk or relax.
Customers can grab quick and inexpensive drinks or
bites to eat while waiting for or even after appointments
/prescriptions or just to chill and do work.
The cafe is designed to be an option as a “waiting room” and also space for women to talk or relax. Customers can grab quick and inexpensive drinks or
bites to eat while waiting for or even after appointments/prescriptions or just to chill and do work.
The final pharmacy system utilizes the same intimate
and private interaction as described before. There is
also seating within the pharmacy space for people to
wait. The goal of this new pharmacy system was to
allow women to have access to someone to talk
about products and also better protect their privacy
and safety when shopping.
See storyboards for in depth pharmacy experience.
(Bottom of page)
The final pharmacy system utilizes the same intimate and private interaction as described before. There is also seating within the pharmacy space for people to
wait. The goal of this new pharmacy system was to allow women to have access to someone to talk about products and also better protect their privacy and safety when shopping.
See storyboards for in depth pharmacy experience.
(Bottom of page)
The design features our character designs and a QR
code to learn more about clinical trials and ways for
customers to give back.
The design features our character designs and a QR code to learn more about clinical trials and ways for customers to give back.
The design features our character designs and a QR
code to learn more about clinical trials and ways for
customers to give back.
The design features our character designs and a QR code to learn more about clinical trials and ways for
customers to give back.
The clinic is designed to provide a space that customers
can feel safe in. There is the same mezzanine to separate
the clinic from the other spaces as well as the buzzer and
text message system.
See storyboards at the bottom for in depth clinic experience
The clinic is designed to provide a space that customers can feel safe in. There is the same mezzanine to separate the clinic from the other spaces as well as the buzzer and text message system.
See storyboards at the bottom for in depth clinic experience
CLINIC
Providing a Safe Space
FINAL TECHNOLOGY
FINAL TECHNOLOGY
FINAL TECHNOLOGY
Create a Safe and Personalized Experience
Create a Safe and Personalized Experience
APP: CHECKING INTO AN APPOINTMENT
APP: PICKING UP A PRESCRIPTION
KIOSK: PICKING UP A PRESCRIPTION
FINAL BUZZER DESIGN
Customers can choose to check into an
appointment using the Salus App. Then they
can wait in the cafe or private lounge depending
on their preference. Once the doctor is ready
they will receive a notification with the room
number and go into the room discretely, on
their own accord.
Customers can choose to check into an
appointment using the Salus App. Then they
can wait in the cafe or private lounge depending on their preference. Once the doctor is ready they will receive a notification with the room number and go into the room discretely, on their own accord.
Customers can make/pick up a prescription
on the Salus Mobile App. Once they click
"I'm Here" the staff member will bring out their
prescription in a discrete bag.
For customers that may not have access to a
mobile phone or the app, there is a kiosk
check-in system. Once they have checked in
the kiosk will dispense a buzzer that will notify
them when the doctor is ready and well as the
room number.
The final buzzer design is much simpler and
features an elevated curve on the edge to hide
the room number that is displayed from others.
The buzzer displays the room number and
notifies the customer when their doctor is ready.
STORYBOARDS
STORYBOARDS
STORYBOARDS
PHARMACY STORYBOARD
PHARMACY STORYBOARD
PHARMACY STORYBOARD
CLINIC STORYBOARD
CLINIC STORYBOARD
CLINIC STORYBOARD
The Future Pharmacy Experience
The Future Pharmacy Experience
The Future Pharmacy Experience
Customer enters pharmacy.
Customer enters pharmacy.
Customer enters pharmacy.
Customer enters pharmacy.
Customer enters pharmacy.
Customer enters pharmacy.
Customer can wait in cafe, waiting
room, or pharmacy. She chooses to
wait in the private waiting room
Customer can wait in cafe, waiting
room, or pharmacy. She chooses to
wait in the private waiting room
Customer can wait in cafe,
waiting room, or pharmacy.
She chooses to wait in
the private waiting room
Customer gets notified that their
doctor is ready with app or buzzer
Customer gets notified that their
doctor is ready with app or buzzer
Customer gets notified
that their doctor is ready
with app or buzzer
Customer has her consultation
Customer has her consultation
Customer has her
consultation
Customer checks out with
staff 1:1 on iPad
Customer checks out with
staff 1:1 on iPad
Customer checks out with
staff 1:1 on iPad
Customer waits in cafe
Customer waits in cafe
Customer waits in cafe
Staff brings private bag to customer
and asks if they have any questions
Staff brings private bag to customer and asks if they have any questions
Staff brings private bag to
customer and asks if they have
any questions
Customer leaves pharmacy.
Customer leaves pharmacy.
Customer leaves pharmacy.
Customer leaves pharmacy.
Customer leaves pharmacy.
Customer leaves pharmacy.
Customer is greeted by staff
and asked if they need help
with anything
Customer is greeted by staff
and asked if they need help
with anything
Customer is greeted by staff
and asked if they need help
with anything
Customer is greeted by staff
and asked if they need help
with anything
Customer is greeted by staff
and asked if they need help
with anything
Customer is greeted by staff
and asked if they need help
with anything
Customer has the option to check-in
through staff, kiosk, or app
Customer has the option to check-in
through staff, kiosk, or app
Customer has the option
to check-in through staff,
kiosk, or app
Customer walks through mezzanine
Customer walks through mezzanine
Customer walks
through mezzanine
Customer has the option to pick up
a product or prescription through
staff, kiosk, or app. In this scenario,
the customer just wants to browse
Customer has the option to pick up a product or prescription through
staff, kiosk, or app. In this scenario, the customer just wants to browse
Customer has the option to pick up a product or prescription through staff, kiosk, or app. In this scenario, the customer just wants to browse
Customer browses
Customer browses
Customer browses
Hi. Welcome to Eliza Seo's Portfolio
A concoction of designs and ideas carefully curated and displayed through the use of Framer and Figma.
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