Current interfaces emphasize numbers and trends which make it difficult to gain momentum or stick to what they truly want to create
They have lots of stress and anxiety entering the business world - very formal
Find it hard to meet other creators online because they lack confidence or don't know where to find them
After interviewing 4 different creators I found that:
4
PERSONAS
From interviews I was able to create personas of 2 types of creators.
Feeling Stagnant in Work and Connections
Creators can experience a feeling of stagnation after a project or they're not currently working. This creates lack of confidence. People can find themselves in the same position as when they began putting their work out. There are few places to find inspiration from others that won’t just copy the. Also they can’t learn from others work they find interesting.
When starting to put work out there many people feel they can’t gain traction. Current platforms make it hard to get people to view their work unless they know them. Most work is shown to apply to jobs which doesn’t help build an identity as a designer. Also feeling anxious to reach out to others or don’t know where to find like-minded people
The online scene is heavily influenced by numbers and trends. Without a following it's unlikely for people to view their work and this forces them to give up or go with trends to gain exposure. It is also tiring to have to constantly create posts and get no interaction or only be exposed to their design community when they have a new project.
Not Enough Exposure
Pressure of Online Appearance
DESIGN OPPORTUNITIES
After gathering research to understand the struggles and process of networking as a designer; I mocked up different concepts for the connecting and discovering aspects of IMPACT.
Being able to see the active, new, old would be more beneficial then updates on the top
Having a completely separate page for messages would be beneficial
The swipe up would be more inefficient
Prefer to see the whole profile not just one product when they press the discover page
Found the editing by having to go to setting inefficient - hard to curate
Liked having a set system to their page that they can change if they want
Use a more neutral color palette - lets work stand on its own
Proposed having all editing on the profilee
USER
FEEDBACK
IMPACT is company that is created by creators who thoroughly understand the struggles of having a space to display their work and get exposure as well as networking with like-minded individuals to get help or collaborate. It focuses on creating a platform where creators can come together to show their work in an efficient and judgment free zone.
MAKE YOUR IMPACT. TODAY.
For the future I would want IMPACT to be used by companies to find designers and reach out to them. Also allow users to find job positions/internships since many of the people I interviewed found it difficult to find design positions.
IMPACT is meant to create a platform where people of all levels of talent can put themselves out there in a more casual setting alleviating the anxiety and judgment that come with presenting their designs. To build their identity and confidence through genuine connections with those who appreciate and share the same interest as their work
Other SEOGEN projects
© Framer Inc. 2024
CONNECT WITH ME :)